The Alcohol-Free Shop Blog » Media http://www.alcoholfree.co.uk/blog Sat, 10 Apr 2010 10:38:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 How to advertise alcohol-free beer http://www.alcoholfree.co.uk/blog/2010/04/10/how-to-advertise-alcohol-free-beer/ http://www.alcoholfree.co.uk/blog/2010/04/10/how-to-advertise-alcohol-free-beer/#comments Sat, 10 Apr 2010 10:38:38 +0000 John http://www.alcoholfree.co.uk/blog/?p=247 Let’s play a game. Pretend you’re making an advert for alcohol-free beer.

You’ll need to pick someone to star in it.

You’ll want someone successful, obviously.

Someone likeable, naturally.

Someone with an unblemished public record, surely?

In short, you’d want a fine upstanding, successful, famous and likeable star.

Someone like… Mickey Rourke?

No, we didn’t think of him either – but thankfully, Bavaria did.

And Bavaria really do deserve credit here for having the balls to run with an advert many wouldn’t entertain. I’d love to have heard the ad agency pitch. They also deserve credit for convincing Bavaria to go with it.

It’s a surprisingly good advert, for a surprisingly good beer.

Be warned, it does contain some strong language.

]]> http://www.alcoholfree.co.uk/blog/2010/04/10/how-to-advertise-alcohol-free-beer/feed/ 0 An Independent view http://www.alcoholfree.co.uk/blog/2009/05/13/an-independent-view/ http://www.alcoholfree.co.uk/blog/2009/05/13/an-independent-view/#comments Wed, 13 May 2009 10:19:49 +0000 John http://www.alcoholfree.co.uk/blog/?p=96 We were quoted in an article in The Independent today in a feature on alcohol-free beers. The article was looking at the growth in alcohol-free beer which is claimed to be 10 per cent last year, and is forecast to grow by another 23 per cent by 2013. I’m happy to say our growth has been a lot higher than these quoted figures and is continuing to grow at a higher rate (details in the article).

You can read the article here.

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