THIS IS THE
SOBER EVOLUTION
The Sober movement has moved on.
Times change. People change. Choosing a non-alcoholic beer or a de-alcoholised wine is the ‘new normal’.
Go sober for a few nights a week, a few weeks at a time, or give up for good if that’s your goal. A new generation of alcohol-free drinks for adults – delivered safely and quickly to your home.




The best alcohol-free and non-alcoholic drinks for adults
Beers & Ciders
From zero percent beers to 0.5%, our range includes lagers, wheat beers, stouts, pale ales, fruit beers and more. Many vegan options too!
Wines
De-alcoholised wines are fully fermented as normal, and only then is it carefully removed down to 0.5% alcohol-by-volume or less.
Spirits
Just the tonic you need! Try GINSIN 12 botanicals for a wonderful alternative to gin. Offers a lot for the low price of just £7.99 for a 70cl bottle!
All Categories
View all our products. We're expanding our range all the time. Buy now for fast delivery. Need more information? Contact us!
Selected zero and low percent beers
Some of your favourite tipples
Ambar 0.0 Gluten-Free Lager
Great for everyone!
Super Bock Stout
One of the most well-known Portuguese brands!
Clausthaler Unfiltered
A great addition to their classic lager.
View all our beers and ciders
Spotlight on wines
A few of the best
Carl Jung Sparkling White
A refreshing, crisp bubbly with a dry citrus finish for Champagne lovers.
Romance en Blanc
An organic blend of Sauvignon blanc and Sémillon grapes.
Carl Jung Cabernet Sauvignon
Flavours of autumn fruits with a light seasoning of peppercorns.
View our full range...
A BIT ABOUT US...
About us
When John stopped drinking in 2004, it lead him on a quest to find drinks he could enjoy!
Two years later he returned and the shop was launched in 2006. Nothing would be the same again!
NOT JUST A SHOP...
A community
We care about more than just selling drinks. We build relationships with our customers.
Our community is open to anyone interested in the benefits of cutting back or quitting.
Testimonials
Some of the lovely things customers have said about us

"I gave up alcohol for good in 2008 but I missed pairing good food with decent wine and the thrill of popping a celebratory cork on special occasions.
With recommendations from The Alcohol-Free Shop, I restocked my wine rack with a range of AF wines that exceeded all expectations - they even helped me ship enough to Cyprus for my wedding on the beach".

"The Alcohol-Free Shop helped me go teetotal by providing a great range of grown up drinks which are far better alternatives than standard soft drinks.
On top of that, their price and service is first class, these are people who really care about their customers."

"I’d always thought cutting back on alcohol involved swapping my beer or wine for a cordial or coke which was never very inspiring, but through The Alcohol-Free Shop I discovered so many options. I’ve loved trying the different wines, beers and spirits and even ordered them for a work event where they went down well! Less calories. Less hangovers. More taste. Big win!"

"Always helpful over the telephone. I live in Switzerland and orders dispatched asap. Some of the wines were startling. Staff always available to sort out any snags, which makes a nice change. One case of wine was damaged in transit, and it was replaced without question - the photo was enough! Highly recommend this company, and its staff, and above all, its determination to satisfy the client."