Big Brother goes sober

Big Brother contestants had a chance to sample products from The Alcohol-Free Shop when we became one of the show’s suppliers.

Tea-total contestant Spiral inspired Big Brother bosses to bring in treats from The Alcohol-Free Shop. We were happy to provide a selection of wines and some of our luxury hampers including our popular Brighton Bubbly, chocolates and toiletries.

Spiral had rejected boozy treats traditionally used to reward housemates for completing tasks and had been missing out on the ‘mission-complete’ parties.

We supplied the Channel 4 show with three wicker hampers, containing our Brighton Bubbly sparkling white wine, luxury soaps, beauty products and hand-made luxury truffles, as well as a case of mixed alcohol-free wines so Spiral could enjoy some of the luxuries he had otherwise had to by pass. We are sure the friendly Dublin DJ shared some of the delicious luxury truffles, wines and pamper products to prevent his booze-loving competitors losing out when the housemates discovered how good they were.

John Risby, from The Alcohol-Free Shop, says: “We’re delighted to have supplied Big Brother with some of our alcohol-free products. I know Spiral is tea-total and I hope he enjoyed the wines – especially the chilled whites – but I’m also hopeful the other housemates have found that you can still have fun without the alcohol.”

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