New shop open for business

Music legend Peter Hook is to officially open The Alcohol-Free Shop showroom at 4pm on Tuesday 3 September.

Hooky, the former Joy Division and New Order bass player, is a regular customer and we are delighted to have him as our celebrity guest to open our new premises.

He has recently released a book about Joy Division, the follow-up to his successful 2009 book on the roller-coaster Hacienda years, and is shortly to tour the US with his new band Peter Hook and The Light.

Before hitting the road, he agreed to open The Alcohol-Free Shop’s stylish new premises just outside city centre Manchester.

Peter Hook said “The alcohol free wine shop enables me to enjoy myself without the guilt or that morning after feeling! All the taste and feeling of being grown up without the drawbacks. A great selection too!”

The showroom, where customers can try for free before they buy, is designed by bespoke furniture craftsman Paul Case who has been shortlisted for awards by style-gurus Terrence Conran and Wayne Hemingway.

Food will be provided on the day by Dragon’s Den winner and renowned Northern Quarter restaurant Sweet Mandarin voted Britain’s best Chinese Restaurant by TV chef Gordon Ramsey.

We are inviting customers to join in the celebration at The Alcohol-Free Shop, Units 1 and 2 Manchester Industrial Park, Holt Street, Manchester M40 5AX.

Leave a Reply