Announcing XA – new non-alcoholic cocktail from the USA

XA Rum and Diet Cola - only 20 calories per 250ml can!
XA Rum and Diet Cola - only 20 calories per 250ml can!

We’re really very excited to be stocking XA – an incredible new brand of non-alcoholic cocktail from the USA.

XA comes in two great flavours of Rum & Diet Cola and Bourbon and Cola

They are created using only natural ingredients, elixirs and flavours to replicate the taste of these popular classic cocktails.

XA Rum and Diet Cola flavour has all the tropical taste and aroma of the spirit of the Caribbean with only 20 calories per can. It’s a great-tasting alternative for those who want to enjoy the warming essence of the West Indies and watch their figure.

XA Bourbon and Cola flavour has the distinctive taste and aroma of the liquor of the southern states with 110 calories per can. Served on the rocks, it’s an authentic-tasting choice for those who like to unwind with the soothing flavours of the oak-aged spirit of Kentucky.

XA is sold in single-flavour packs of four, 12 and 24, or as a mixed case of 24 cans.

The mixed case gives you the chance to try both varieties and share the pleasure with friends. It cotains 12 cans of XA Rum and Diet Cola Flavour and 12 cans of Bourbon and Cola Flavour.

XA. All you would expect of a classic cocktail, except alcohol.

View XA here.

Think Safe Drink Safe card scheme launch

The Alcohol-Free Menu
The Alcohol-Free Menu

We’ve had a very favourable reaction from guests at today’s Think Safe Drink Safe card scheme launch at Manchester’s Midland Hotel.

We’re supplying products for the initiative with The Alcohol-Free Menu to encourage pubs and clubs to offer customers more choice by providing a wider range of alternatives to alcohol. The aim is to help people make sensible drinking choices.

I was at the launch to promote The Alcohol-Free Menu and talk to guests about the range of wines and beers on offer which they had a chance to taste this lunchtime.

It was very encouraging how positive everyone was about the products they sampled and lots of people agreed that the alcohol-free drinks were just as good as alcoholic varieties.

One woman who had previously trialed alcohol-free drinks in a city centre venue said some customers actually preferred the alcohol-free versions. That can’t be bad!

The Think Safe Drink Safe card has been launched in partnership with the NHS, Police and the Home Office. Participating pubs will offer the loyalty-style cards to customers who will be able to use them to take advantage of promotions on alcohol-free drinks.

We’ve always argued that there is a demand for good alcohol-free alternatives in pubs and clubs if only they are made available. This initiative aims to prove this to licensees and hopefully, in time, every venue will get the message.

We’ve got Think Safe Drink Safe cards to give away to customers who visit our shop in Failsworth so ask for one when you call in.

Here is a video interview with Liz Burns of Manchester NHS talking to Andy Walker from OurLife.