Why Choose Alcohol-Free?

Why Choose Alcohol-Free? Chris Humphreys

There are a number of reasons why people choose alcohol free products.

Healthy lifestyles

Many people are choosing healthier lifestyles and that means adopting healthy eating and drinking habits.

Research suggests that moderate amounts of red wine can be beneficial to health. The good news is that researchers have found that alcohol-free wine has all the beneficial elements and none of the side effects of alcohol.

Experts recommend that men drink no more than 21 units of alcohol a week and women no more than 14 units. It is also recommended that we all have at least two alcohol-free days a week.

Some people choose to drink no alcohol at all or limit their intake to very small amounts. Others may like to drink moderate amounts of alcohol sometimes but abstain on other occasions.

Our range of non-alcoholic, alcohol-free, and de-alcoholised drinks give people the opportunity to still enjoy a glass of wine with a meal or a bottle of beer on a sunny terrace and keep within healthy alcohol-consumption limits.

Sports and fitness enthusiasts

A cool beer or chilled spritzer may be tempting after a session at the gym or the sports pitch but alcohol consumption can reduce the body's recovery rate after vigorous exercise.

Even moderate alcohol consumption can hamper performance in competitive sports and people undertaking a fitness regime in preparation for a sporting event often choose to abstain.

With our range of non-alcoholic, alcohol-free and de-alcoholised drinks, sports and fitness enthusiasts can celebrate their success without undoing all the hard work.

Weight watchers

Beers are high in carbohydrates and can pile on the pounds. Even wine can be deceptively fattening.

Those counting calories will be glad to know that alcohol-free wines have up to 75% fewer calories than alcoholic wines. Many of our wines have fewer calories than fruit juice.

Alcohol is also an appetite stimulant that will increase cravings for food, so even drinking low-calorie alcoholic wines and beers may make dieting more difficult.

Our alcohol-free wines and beers allow people on calorie-controlled diets to enjoy a drink that complements their meal and still turn down the desert.


Drinking and driving is a serious offence. Greater awareness of the consequences of driving under the influence of alcohol has ensured that such behaviour is regarded as socially-unacceptable by most people.

Even the morning after the night before, some drivers could still be over the legal alcohol limit.

In some countries there is already a zero-tolerance of drinking and driving so motorists consuming even one unit can face criminal charges.

Police forces and other emergency services in some parts of Britain have called for such tough laws to be introduced the UK.

Some professional drivers and transport workers, such as bus and train drivers, airline pilots and cabin crew, are banned from consuming alcohol for up to 24 hours before reporting for duty.

Many non-professional drivers in Britain choose not to drink alcohol or limit their consumption to small amounts.

Alcohol-free products allow drivers to enjoy wine or beer at social events without risking losing their licences.

Expectant mums

During pregnancy, food and drink consumed by the expectant mother is passed on to the developing baby through the placenta.

Consuming alcohol during pregnancy has been shown to have an adverse affect on the developing baby.

Heavy drinking throughout pregnancy has been known to cause alcohol dependency in new-born infants and abnormalities affecting growth, mental retardation and low intelligence, and facial and other physical defects, and organ damage.

This is known as fetal alcohol syndrome (FAS). The physical, mental, and emotional effects caused by FAS are tragically irreversible.

Even moderate amounts of alcohol are thought to have a detrimental impact on the well-being of expectant mothers and the unborn child.

For years doctors have suggested that pregnant women should have no more than four units of alcohol a week and no more than a single unit in 24 hours.

The truth is, it is not fully known what the impact of even such moderate amounts may have on a developing foetus. There is no recommended safe level of alcohol for pregnant women.

New advice from the Department of Health recommends that women should abstain from alcohol during pregnancy.

Our wide selection of non-alcohol fruit juices and relaxing infusions are ideal anytime for pregnant women. Our alcohol-free and de-alcoholised wines and beers can also be enjoyed without fear of harming the unborn child.

Expectant dads

In the later stages of pregnancy expectant dads have to be prepared at any time for an unscheduled arrival. With our selection of alcohol-free drinks, dads-to-be can enjoy a cold beer or chilled wine and still stay alert and ready for the dash to the maternity unit. Why not keep a bottle of our alcohol-free bubbly on ice to celebrate the birth.

Nursing mothers

The mother's diet during breastfeeding can affect the new born infant. Traces of some foods and drink carried in the mother's milk can upset the baby's digestion and cause adverse skin reactions. This can lead to sleep disturbance in infants and more restless nights for exhausted parents.

For this reason, many women abstain from alcohol while breastfeeding or limit their intake to very small amounts.

Our wide selection of non-alcohol fruit juices and relaxing infusions are ideal anytime for nursing mothers. Our alcohol free and de-alcoholised wines and beers can also be enjoyed without fear of harming the newborn baby.

People on medication

The absorption and effectiveness of some medicines in the body can be affected by alcohol consumption. In some cases, medicines can accentuate the affect of alcohol on the body.

When taking medicines, patients are often advised to avoid alcohol.

The amount of alcohol in our products never exceeds 0.5%.

People suffering some illnesses

Although research suggests that some alcohol consumed in moderate amounts - such as red wine - promotes good health, some conditions, particularly those relating to the digestive system, liver or kidneys can be exacerbated by alcohol consumption. This is also the case for some circulatory conditions such as high blood pressure and for some joint problems.

Avoiding alcohol, or limiting intake to small amounts, can ease symptoms of these conditions and reduce the need for medication that can have unwanted side affects.

People sticking to a healthy diet in preparation for medical treatment may also choose to relax with an alcohol-free drink.


Alcoholism is recognised by the World Health Organisation as a disease. This is a progressive disease that affects many millions of people around the world. It often goes unrecognised by the sufferer and remains undiagnosed until it is in the advanced stages.

The social stigma associated with alcoholism remains strong.

Some people believe drinking alcohol-free wines and beers maintains a psychological association with alcohol and should be avoided.

However, many people living with alcoholism choose to drink alcohol-free beers and wines as a refreshing alternative to fruit juices, minerals and colas.

Our wide range of non-alcoholic, alcohol-free, and de-alcoholised drinks offer variety and choice that can fit into most lifestyles.

People with mental health problems

Alcohol is a depressant. Mental health problems such as depression can be worsened by alcohol consumption due to its mood altering properties. Alcohol can also interfere with some medication. People suffering from such problems may choose to drink alcohol-free products that will not lead to intoxication and potentially unsettling mood swings.

Religious observations

Religions and different cultural groups often have rules relating to alcohol consumption.

In some cases alcohol is banned, in others only very moderate consumption is acceptable and some groups have periods of abstinence and self denial.

Our range of non-alcoholic, alcohol-free, and de-alcoholised drinks offer variety and choice that can fit into most lifestyles.